FORD-Accessories-Shop-By

FORD-Accessories-Cart

FORD-Accessories-Billing

Ford Accessories

  • User Experience Architecture

For this project we completely redesigned the Ford Accessories website utilizing Endeca and Magento services. My responsibility on this project was to architect the website and eCommerce experience.

Following the 2011 launch the site had the following successes noted:

- 200% increase in revenue
- 46% increase in traffic
- 200% increase in completed orders

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