Ford F-150 Heritage

  • User Experience Architecture

The Ask: To celebrate the history of the F-150 the Ford Social Team wanted to create an interactive timeline experience where users could explore the history of the F-150, access and share content from milestone model years and submit their own truck photos if desired. This experience would also feature an animation of the F-150 history.

Solution: I architected this site to showcase the animation and allow users to easily explore the timeline of the F-150 on mobile, tablet and desktop platforms. Users were able to easily access content from each milestone model year and to share their own photos and stories of this historic brand.